Best of Bay 2009 - Editors Picks: Best Fair that's Up Yours -- "While the Folsom Street Fair has grown into an international destination for kinksters and the tourists who ogle them, the Up Your Alley Fair has become increasingly important as a more intimate oasis for local leatherheads who remember the scene's old days. The fair — better known as Dore Alley Fair, though the event was named when it started in 1985 on a different street — has brought much-needed attention to the oft-overlooked SoMa neighborhood. We love the organization's dedication to supporting groups and charities like the Episcopal Community Services, AIDS Emergency Fund, and Transgender Law Center. What we don't love is that this event may be the next target on the Police Department's Death of Fun Crusade. Show your support this year so that Up Your Alley doesn't go the way of Castro Halloween." - SF Bay Guardian - July 29, 2009

Up Your Alley Fair a Great Warm-Up for Folsom -- San Francisco Bay Times
by Sister Dana Van Iquity - August 3, 2000

The hot weather last Sunday brought out the hot men and women leather enthusiasts for what is affectionately known as "Up Your Alley," produced annually by the Folsom Street Events board of directors. Most every one of the attendees gave a couple of bucks for charity at the donation gates as Sisters of Perpetual Indulgence and other volunteers applied a little old-fashioned Bondage & Discipline and shook down the leatherfolk for cash – all going to charity. And how lovely to see a master taking his human dog out for a walk, securely leashed and muzzled, crawling across the pavement and sniffing crotches along the way. Heel!