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Folsom Street Events - FY 2007 Achievements

Event Planning and Production

  • Introduced a thriving fourth fetish event, Bay of Pigstm over Up Your Alley weekend
  • Produced a sold-out Magnitude event (for 2,100+ attendees)
  • Received positive community feedback on all four events
  • Received minimal complaints from community members
  • Sold out of Exhibitor booths for both UYA and FSF
  • Engaged women's community on an ongoing basis, forming a Women's Committee
  • Improved flourishing Women's Area at FSF with more space and programming
  • Introduced an Artist's Area at FSF for up to 12 artists, specializing in the erotic arts
  • Attracted big name entertainers to FSF, including Imperial Teen, Kelly, and Ladytron
  • Strengthened recycling/composting program, achieving superb diversion rates at both fairs
  • Responded effectively to fair medical emergencies with no ambulance calls at FSF
  • Produced extremely successful Beneficiary Awards Reception
  • Managed positive community relationships with City agencies (e.g. SFPD, DPT, SFFD, and DPH), businesses, and other entities (e.g. Folsom Dore Apartments)
  • Continued additional planning to expand UYA footprint (for 2008)

Fundraising and Marketing

  • Managed valuable LA Leather, IMsL, and CLAW sponsorships
  • Created new relationships to market and promote events (IN LA, SF Bay Guardian)
  • Increased sponsorship income by 27%, helping to underwrite event expenses
  • Secured 95% sponsor return rate (for 2008)
  • Generated record beer sales for UYA and FSF
  • Generated record gate donations for UYA and FSF
  • Tripled net income for Magnitude, helping to significantly increase charitable giving
  • Produced an exceptional FSF Program Guide
  • Continued national distribution of FSF Program Guide into 50 metropolitan markets
  • Received 83% increase in GFTA support for arts programming at FSF
  • Maximized UYA and FSF poster and palm card distribution, locally and nationally
  • Photographed and designed a highly successful FSF poster image
  • Attracted major media market coverage from CNN, Fox News, and others

Operations

  • Organized an office move within the South of Market neighborhood
  • Maintained accurate inventory of storage facility
  • Maintained a new credit card processing for improved financial operations
  • Executed a successful Beneficiary structure (Major and Supporting levels)
  • Introduced new Exhibitor guidelines within the application process

Giving

  • Introduced National Community Grants Program supported in part by TitanMen/Folsom Fund
  • Made donations totalling a record $350,066 to the following charities:
      - The 15 Association
      - AIDS Emergency Fund
      - AIDS Housing Alliance
      - Alameda County Leather Corps
      - Americans United for Separation of Church and State
      - Bears of San Francisco
      - Berkeley Free Clinic
      - Black Rock Arts Foundation
      - Breast Cancer Emergency Fund
      - CARAS
      - Cardinal Sins
      - Center for Sex and Culture (for Flesh and Spirit)
      - Cleveland Leather Awareness Weekend (CLAW)
      - The Diversity Center
      - Doctors Without Borders
      - Dolores Street Community Services
      - Electronic Frontier Foundation
      - Filipino American Association of Star of the Sea Church
      - Frameline
      - Gay and Lesbian Alliance Against Defamation (GLAAD)
      - Gay and Lesbian Community Center of South Florida
      - Gay City Health Project
      - GLBT Historical Society
      - Golden Gate Guards
      - Golden Gate Wrestling
      - Golden State Gay Rodeo - Bay Area
      - Green Belt Movement International
      - Healing Waters
      - Howard Brown Health Center
      - Immune Enhancement Project
      - International Ms. Leather (IMsL)
      - Lavender Youth Recreation and Information Center (LYRIC)
      - Leather Leadership Conference (LLC)
      - Los Angeles Gay & Lesbian Center
      - Lyon-Martin Health Services
      - Make-A-Wish Foundation
      - The Marine Mammal Center
      - Mental Health Association of San Francisco (MHA-SF)
      - Mission Neighborhood Health Center
      - NARSAD: The Mental Health Research Association
      - National Coalition for Sexual Freedom (NCSF)
      - NYC Gay & Lesbian Anti-Violence Project
      - NYC LGBT Community Center
      - Pets Are Wonderful Support (PAWS)
      - Portola Family Connections
      - Positive Resource Center
      - Project Open Hand
      - San Francisco AIDS Foundation
      - San Francisco Gay Men's Chorus
      - The San Francisco SPCA
      - SF Bicycle Coalition
      - SF Dykes on Bikes Women's Motorcycle Contingent
      - SF Fog Rugby Club
      - SF Gay Softball League
      - SF Safe (for Castro Community on Patrol)
      - SF Sex Information
      - SF Tsunami Swim Team
      - SF Tsunami Water Polo
      - St. James Infirmary
      - Stop AIDS Project
      - Tenderloin Health
      - Transgender Law Center
      - Triangle Martial Arts Association
      - World Wildlife Fund

Board and Organizational Development

  • Hired and trained new staff member, Administration and Projects Manager
  • Conducted successful Annual Board of Directors Strategic Planning Retreat
  • Maintained a Board of Directors of nine (9) full members and seven (7) associates
  • Finalized trademark applications in several classes (US, Canada, EU)
  • Executed the first-ever Marketing Plan for FSE
  • Purchased and installed new computers and server to preserve electronic files
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